The 20-point audit.
This is the exact checklist we run on every site. Every finding in your report maps to one of these checks, with a plain-English explanation and a priority: fix first, fix soon, or nice to have.
Technical foundation — can Google even read your site?
HTTPS everywhereYour whole site must load over HTTPS. Mixed content or an expired certificate tanks trust and rankings.
Mobile renderingGoogle indexes the mobile version of your site. We check that it renders correctly on a phone, not just a desktop.
Indexability & robots.txtWe verify you're not accidentally blocking search engines from pages you want found.
XML sitemapA current sitemap submitted to Google Search Console tells search engines which pages matter.
Broken links & redirect chainsDead links and chained redirects waste crawl budget and frustrate visitors. We list every one.
On-page SEO — do your pages say the right things?
Title tagsEvery page needs a unique, descriptive title under ~60 characters. This is your headline in search results.
Meta descriptionsCompelling summaries that earn the click. Missing or duplicated descriptions cost you traffic.
Heading structureOne H1 per page, logical H2/H3 hierarchy. It tells Google what each page is actually about.
Content depthThin pages don't rank. We check whether your key pages say enough to deserve a visitor's click.
Image alt textDescriptive alt text helps image search and accessibility — and it's a signal most local sites ignore.
Local SEO — do nearby customers find you?
Google Business Profile completenessCategories, hours, services, photos, description. An incomplete profile is invisible in "near me" searches.
NAP consistencyYour name, address, and phone number must match exactly across your site, Google, and directories.
Local keywordsDo your pages mention the cities and neighborhoods you actually serve? Customers search with place names.
Reviews presence & responsesReview count, rating, and whether you reply. Google and customers both read this as trust.
Speed & mobile — does your site survive a phone?
Mobile load timeWe measure real-world load on a mid-range phone connection and name the heaviest culprits.
Core Web VitalsLargest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift — Google's official experience metrics.
Tap targets & navigationButtons big enough to tap, menus that work with thumbs. Small screens punish fiddly layouts.
Trust & conversion — do visitors become callers?
Visible contact infoPhone number and contact options visible without hunting — ideally on every page.
Clear call-to-actionEvery key page should tell the visitor the one thing to do next: call, book, request a quote.
Trust signalsReal address, real names, reviews, credentials, guarantees — the things people check before they dial.
$149 one-time
- All 20 checks, run on your site
- Written report in plain English
- Prioritized fix list — fix first, fix soon, nice to have
- Delivered within 48 hours