Free Analytics & Tracking Checker
Enter any website URL and get a plain-English analytics score — 12 automated checks for the tracking setup that decides whether your traffic numbers are real, inflated, or missing entirely. Heuristics are stated as heuristics throughout.
Privacy: we fetch the URL you enter to run the checks, but we never store it. The only thing recorded is an anonymous "grader run" for our own stats. Public websites only.
What the checker checks
Is the tracking stack right?
A GA4 measurement ID on the page, no dead legacy Universal Analytics snippets, a Tag Manager container for tag hygiene, and a Meta pixel if you advertise there.
Is tracking fast and legal?
Tracking scripts that load async/defer so they never block rendering, a consent-mode or consent-platform signal, and no raw PII leaking through link query strings.
Can you measure what matters?
No duplicate GA4 IDs double-counting pageviews, custom event signals for conversions, well-formed tag URLs that actually load, and a privacy/cookie policy linked wherever tracking runs.