Free Lead Magnet Checker
Enter any website URL and get a plain-English lead magnet score — 12 automated checks for the free offer, its landing page or section, the format and delivery promise, the call-to-action, and the proof around it. An actual offer (guide, checklist, template, discount, ebook, webinar) — not just a newsletter form. Heuristics are stated as heuristics throughout.
Privacy: we fetch the URL you enter (plus one offer page, if we find one) to run the checks, but we never store it. The only thing recorded is an anonymous "grader run" for our own stats. Public websites only.
What the checker checks
Is there a real freebie?
An actual offer — guide, checklist, template, discount, ebook, webinar — not just a newsletter form. A specific title that carries a promise, a stated format, and no lorem or placeholder filler where the pitch should be.
Can visitors find and reach it?
A dedicated landing page or section for the offer, an offer page that actually resolves, the freebie visible above the fold or linked in the main nav, and a stated delivery mechanism.
Would anyone trade their email?
Three or more benefit bullets (or what's-inside copy), a clear get/download/send call-to-action, social proof near the offer, and a preview of the contents — no blind email wall.